Raft is a specialized SEO content auditing platform designed to help marketers and SEO professionals analyze and optimize their website content more effectively. The tool consolidates key metrics like backlinks, Core Web Vitals, organic traffic, and 100+ other metrics into a single dashboard, eliminating the need for manual data collection.

Raft differentiates itself by offering custom scoring capabilities that allow users to adjust metric weightings based on their specific industry needs and goals. The platform features fully editable tables similar to Airtable and Clay, making it easy for users to modify and work with their data. An upcoming AI feature promises to provide actionable suggestions for improving content rankings. Raft offers flexible pricing tiers ranging from a Starter plan with 2,000 page audits to Enterprise solutions with custom page limits, with all credits being permanent and never expiring.

The tool was created by co-founders Emir Mehic (Technology) and Nedim Mehic (Marketing), who developed it out of their own frustrations with existing content auditing solutions. Raft emphasizes progress tracking, allowing users to compare audits and monitor website growth over time.

The platform is accessible to users without technical knowledge and includes features for audit export and sharing, automated audits, and support for unlimited websites. Raft aims to simplify the content auditing process while providing comprehensive insights that help businesses make data-driven decisions about their content strategy.