Campaign Sherpa increases lead generation & conversions, enhances organic search engine rankings and visibility, and increases quality and relevant website traffic thorough automated SEO and Website performance reports, as well as knowledge shared by the Campaign Sherpa team. Campaign Sherpa 2.0 includes integration with Google Analytics, mobile and desktop search engine optimization (SEO) reports, Chinese and Thai translations, as well as custom event tracking and expansion of tag detection. The new features will allow you to visualize, track and present improvements in SEO (including mobile), correlated high value lead generation with results and KPI improvement, as well as ensure data collection is reliable across all platforms, especially critical events and conversion pages, and that barriers to conversion are removed. Campaign Sherpa also comes with an enhanced learning library, complete with targeted training that boosts employee skill base across Search Engine Optimization (SEO), website performance and user experience. Campaign Sherpa training helps improve KPIs across digital teams, and comes with LinkedIn Certification for completing exams. The new Measurement and Reporting learning path will define the strategy, best practices, and key reporting requirements from set-up and metric selection to gaining actionable insights and improving performance.
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